Users: The users are high school sophomores, juniors, and seniors, ages 15-18 that should all be at, or about at grade reading level. A majority of students will have heard of all of these words before, but perhaps not in the context as related to marketing.
Why Will These Work?: For my 4 P’s of marketing visual, I created images using different colors and shapes to help focus the attention on these 4 aspects (Lohr, 2008, pg. 252). In addition, I added arrows to provide direction to display the relationship between the 4 P’s and the target market (Lohr, 2008, pg. 254). All 4 of the P’s should be directed at the target market in order to be successful. The target market is the intended buyers of the product. Product includes what the company is trying to sell, place refers to where the product is sold, price is how much it costs, and promotion is how the company advertises or promotes the product (Farese, Kimbrell, & Woloszyk, 2012, pp 20-23).
For these images, I used a combination of lines and shapes. More specifically, circles, rectangles, arrows, the doughnut and beveled rectangle shapes. I added color to make each look more realistic and stand out to the user.
User Test: I had my friend look at the original visual (which didn’t have the arrows). She suggested to add in the arrows so that there would be a unified direction, displaying how the 4 P’s are related to the target market.
Changes: I made the changes to the image by adding in 4 arrows, coming from each P of marketing. Before, the images were just shown as 4 different parts, but it was not clearly displayed how each related to the target market. This simple change really added to the image and shows that each is important and should be aligned to the target market.
Farese, L.S., Kimbrell, G., & Woloszyk C.A. (2012). Marketing essentials. New York, NY: Glencoe/McGraw-Hill.
Lohr, L. (2008). Creating graphics for learning and performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.