Users: The users are high school sophomores, juniors, and seniors, ages 15-18 that should all be at, or about at grade reading level. Students have been studying the definition of marketing all year and should be familiar with most terms within the definition.
Why Will These Work?: For this assignment, I wanted to create a visual that clearly states the definition of marketing, but also provided images to help students learn and understand. The definition is broken down into three parts with corresponding images. Color is defined as “a tool of instruction that can make or break the appearance and effectiveness of a document or image” (Lohr, 2008, pg. 264). I used a grey background to provide contrast to the images and text. For the text, a primary color (blue), complimentary colors (blue and orange), and secondary colors (orange and purple) were used. Depth was utilized by having the main background blue and layering black before the grey. My goal was to create a frame-like visual for the definition to “make the information stand out” (Lohr, 2008, pg. 270). I believe this was accomplished!
User Test/Changes: Originally, I did not have the images and the graphic was not as visually pleasing. It looked incomplete with just the definition broken into parts. I also had the text and visuals closer together which made it look too crowded. This was all feedback from the user test. I found several helpful images to describe each part of the definition and spaced it out better, making it look more organized and effective. The above image is the updated version. I feel as though this image will help students not only learn, but actually understand the meaning of marketing.
Lohr, L. (2008). Creating graphics for learning and performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.