EdTech 513: E-Learning Strategies for F2F Classrooms

As a high school marketing teacher, there are many ways that I can utilize technology in the classroom, however, I would specifically like to incorporate more e-learning strategies for the Advanced Marketing course that I teach. Currently, the students are assigned to complete business/marketing article reviews with current events. They read the article and write up a summary, include key marketing terms that are mentioned, discuss the seven functions of marketing that are displayed, and reflect on how they will use the information for future jobs or business opportunities.

In order to incorporate e-learning strategies and activities in my advanced marketing class, I would like the article reviews to become more collaborative. Students will still read business/marketing related articles, but instead of writing the article reviews and turning them in, they can post them on their own blog site, such as EduBlogs. Students in the class will then be assigned to read three of their classmates’ article reviews and post comments with feedback and questions for the student that wrote the post. This will allow for a more reflective practice, interactive learning, and better exposure to what is currently happening in the business world. In addition to the collaboration, it will allow for submission of the assignment online, rather than on paper, which will invite instructor feedback.

Although this sounds like a simple implementation in a high school course, there are still challenges that could arise. One challenge would be teaching high school students to navigate and use EduBlogs. This would be new to many students, so I would need to make sure to thoroughly explain how to go about creating posts, how to reply to others, what is expected in each post, how to collaborate, etc.

Another challenge would be monitoring collaborations to make sure that students are following proper netiquette in what they are posting and commenting. EduBlog is a great blog site to do this, because the features allows the instructor to preview comments before they are posted. In addition, students would need be taught how to properly respond and respectfully disagree online.

A final challenge of implementing blog posts for article reviews would be assisting the students that can become easily distracted online. When using laptops and having the freedom to search for articles, students tend to wander to other websites, games, etc. A way to overcome this challenge would be to make sure that I am not only monitoring them as they work, but also setting deadlines for posts, and comments to classmates. Since this is a junior/senior level class, I think it is also important to communicate the expectations and hold them to a high standard. As business/marketing students, they are going to soon be out on their own in the business world, and need to learn how to be self-sufficient and responsible.

I think that incorporating this e-learning strategy into my advanced marketing class will have numerous benefits. Not only will it allow for students to continue to learn about current business/marketing happenings in the real world and apply their marketing knowledge, but they will also be able to collaborate with their classmates by reading their articles as well. This will broaden the students’ marketing knowledge, encourage them to interact with their peers though feedback and reflective practice, and allow the instructor to provide meaningful feedback and guidance. I am looking forward to implement this strategy into my advanced marketing curriculum and I know that this is just one small change that I can make to utilize technology and e-learning in the classroom.

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EdTech 513: Project #7: Google Slides Presentation

I really enjoyed using Google Slides. It is easy to navigate and can quickly be published and embed into a website or blog for sharing purposes. I did my best to follow the multimedia principles that we have learned throughout this semester when creating the presentation.  If I had more time, I would have found some more pictures to go along with the presentation. I feel like this was a difficult topic to provide relevant graphics other than screen shots. Another thing that I would have done would have been to come up with a full worked example that pertained to my content area. I used customer service in my example of near and far transfer, but I think it would have been cool for me to create my own worked example for a marketing class. Overall, I liked using Google Slides, I just wish it had some of the same features as PowerPoint. Please click below to see my presentation.

Worked Example Google Slides Presentation

EdTech 513: Project #6 Digital Story

For this assignment, I decided to teach about an advertising concept through a digital story. The story explains the 4 parts of an ad: headline, copy, illustration, and signature. It defines and explains each part, while providing an example for students to better understand. It includes the Personalization Principle because it is presented in a friendly tone with a fun cartoon character that is explaining the concepts and examples. It also explains the material visually.

I used PowToon to create my story. I have seen some really cool videos with this digital storytelling tool so I thought I would give it a try! It was very frustrating in the beginning. I spent a lot of time playing around with all the features before I got the hang of it. The website was running very slow as well so this was another frustration. Eventually I decided to try it in a different browser (Explorer) and it ended up working a lot better.

An obstacle while creating this project was making sure that my voice narration lined up with the text and graphics that I had entering the screen. It is crazy to me that a 2 minute video took me several hours to create. Overall, I liked PowToon, but think they could update a few things such as being able to group text and graphics. It is also kind of overwhelming the amount of feature that the site offers.

The video that I created isn’t perfect, but it was definitely a learning experience. Now that I have the hang of it, I would probably use PowToon in the future, but I think it would be difficult to teach students how to use. The best thing to do is learn by trial and error, even if it took me way longer than it should have! I ended up adding closed captioning to my video which is something that I have never done in YouTube before. It was very easy to do and I am glad that I will be able to CC videos easily in the future.

EdTech 513: Project #3: Haiku Deck

I really enjoyed the simplicity and ease of use of Haiku Deck. This site allows you to create PowerPoint-like presentations, but limits your text. My goal was to have as little of text possible on each slide and have the main parts of the presentation be the visuals. Haiku Deck is awesome in that it allows you to search over 40 million images that fit your presentation needs. In addition, if you use the images provided by the site, it cites the photos used for you! How awesome!

For my presentation, I decided to do the basics of the marketing mix, also known as the 4 P’s (product, price, place, and promotion). This concept is the foundation of marketing. When using Haiku Deck, I learned that what I am teaching can easily be expressed in less text and awesome visuals. I love how I was able to keep each slide simple with just a picture and the topic that I was discussing as the title text. The slide notes allow for me to expand on what I would like to teach. This allows for a clean look and delivery of information, without the chaos of an overwhelming slide of text. I think this site would be great for not only teacher presentations, but student presentations as well. Not allowing a lot of text forces users to keep it to only what is absolutely necessary and then expand on each topic as they present. I believe this type of presentation would benefit audience engagement.

I will definitely be looking into using this site again. One disappointment was that you only get a 7 day free trial and then after there is a fee. However, I loved how easy it was to use and how it forced me to simplify my presentation! Click the link below to see my Haiku Deck:

Marketing Mix Haiku Deck

EdTech 513: Project #2: Static Multimedia Instruction

Learning Objectives: After viewing this tutorial, the learner will be able to successfully log in,  access, and save a document to their OneDrive student account.

Students will follow the 8 steps to complete the learning objectives. Please click the document to view the steps and corresponding screen shots.

I absolutely loved using Clarify and I am looking forward to using this tool in the future! I created instructions using screen shots before, but have never used a program that was this easy to use. It has all the tools that I need to screen shot, type steps that go with each picture, draw arrows and add boxes to highlight the part of the picture I am referring to, and so much more! I will be able to create tutorials in half the time it took me in the past. I also passed this tool on to our school’s technology specialist because I was so impressed by its ease of use and features.

The process for creating this tutorial first began by outlining the necessary steps to complete the learning objective. Then, I went through the process myself and took the screen shots along the way. Finally, I added in an additional notes, boxes, and arrows to highlight parts of the pictures that I felt would be beneficial to the learner.

This instructional tutorial demonstrates both the multimedia principle and contiguity principle 1. The multimedia principle recommends that “e-learning courses include words and graphics rather than words alone” (Clark & Mayer, 2008, pg. 70). I definitely agree with this principle as well as contiguity principle 1 that takes it a step further. This principle expresses the “need to coordinate words and graphics” (Clark & Mayer, 2008, pg. 93). In this assignment, this was accomplished by having the instructions in a step by step format right next to the picture of step that it was describing. I believe it is so important for a combination of text and graphics to be used when giving instructions. This gives learners another reference to make sure that they are on the right track. In addition, it saves time by being able to match their screen with the pictures and instructions.

References:

Clark, R. C. & Mayer, R. E. (2008). E-learning and the science of instruction. San Francisco, CA: Pfeiffer.

EdTech 513: Project #1: Sketchnote

For this week’s assignment, we were to read Ch. 4 and 5 in e-Learning and the Science of Instruction and create a Sketchnote on one of the given topics. I chose to create my Sketchnote on Contiguity Principle #1 which “involves the need to coordinate printed words and graphics” (Clark & Mayer, 2008, pg. 93). I downloaded the app SketchBook, and began by playing around with it and exploring all of its features. After I felt more comfortable with the tools and features, I brainstormed how I would explain the principle through a Sketchnote.

First, I wrote the name of the principle. Then I added in a description of what it entails by writing words + graphics = and then I drew a picture of a light bulb to symbolize learning. For my example of the principle, I drew a simple picture of a flower. I used different colors for each part of the flower and then labeled each part by writing the name of the part and drawing arrows with corresponding colors. The Sketchnote is displayed below.

image1

I really enjoyed working with SketchBook and exploring all of its features. It was a little difficult to get used to and I went back and forth from using a stylus and my finger. Tools that I used included pencil, pen, marker, spray painter, shape/line, text,  and the eraser. I was easily able to change the thickness and color of the tools that I was using. Challenges that I faced were getting it to look EXACTLY how I wanted it to. Although this was not necessary, having the option to quickly undo what I had drawn became a bad habit. It took me MUCH longer than it should have because I overused this button. If I were just drawing this Sketchnote out, I think it would have been interesting because there would have been little room for error and I wouldn’t have had the undo option. Another challenge that I faced was that I originally used the text tool to write the words. This created new layers in the project. I soon realized that with the free version, you are only allowed three layers. I had more words than I had layers so I had to go back and write them myself.

I learned that using Sketchnote apps such as SketchBook to promote visual learning would be great in the classroom. Currently, I try to have students create pictures that help them understand words and definitions as much as I can. I am a strong believer that this process helps them better understand marketing concepts. I think that even if you cannot create the “best” images, whatever you create will still help you learn the material better. The extra time spent adding graphics to represent words will deepen the knowledge learned and will benefit students long-term. I am looking forward to using the Sketchnote technique in my classroom!

References:

Clark, R. C. & Mayer, R. E. (2008). E-learning and the science of instruction. San Francisco, CA: Pfeiffer.

EdTech 541: Integrating Technology into Classroom Curriculum

I am so excited to be taking this course! Today, I explored Weebly, and began creating my own web page for this course. I really enjoyed how easy the site was to navigate and all the options that are available. My goal for the next school year is to create a class website. Wix and Weebly will definitely be my top choices as web platforms! Check out my course website here.

As a marketing teacher, I am always looking for new and fun ways to integrate technology into the classroom. Our assignment for this week was to create an I Am poem using the provided format and then add and image that symbolizes us. I liked this assignment a lot and appreciated the freedom to express oneself. It was fun to get to know my classmates by reading their poems as well. This would be a great intro activity for high school students and incorporates technology well. Below is my I Am poem. Looking forward to an awesome semester!

gilin-i-am-poem

 

EdTech 543: Social Media in the Classroom

I loved this assignment and ended up getting so much out of it! I used a combination of Google and Pinterest to explore social media projects in the classroom. As a marketing teacher, I teach a unit of social media marketing in my advanced marketing class. It was awesome to be able to discover what was out there for projects, curriculum, and activities in social media marketing. I am so excited to to use these resources in my classroom next semester.

*Updated 10/29/16* It was brought to my attention that I needed to show HOW these projects have been implemented in the classroom. Along with my Pinterest board, I have provided explanations for each on how each of these case studies or projects were successfully used to enhance the use of social media in the classroom. I added in some additional case studies and went back to describe some of my original resources to explain how they have been already implemented.

This case study from Stephen F. Austin State University examines the importance of implementing social media platforms in marketing courses. This study describes social networking, mircoblogging, media sites, and social games. In the media sites section, it discusses the use of Pinterest in the classroom as a means of having students express ideas and organize information. I would like to do this in my marketing classroom by having students create Pinterest boards about various marketing topics.

This case study describes the implementation of the benefits of using Twitter as a collaboration tool between students at the University of Leicester. This would be beneficial in a high school classroom setting for students to get assistance with homework/studying, to post questions or sharing their work.

This case study from Marquette University describes students successfully implementing a fan page to increase social media use on campus. The study increased student engagement campus-wide. This could easily be replicated in a high school setting creating and managing a page for the school that could be student ran.

This case study from Memorial University studied the success of a large enrollment classroom implementing the use of Twitter. For each week, the were to post an initial Tweet and then one follow up Tweet as a form of discussion with their classmates. The case study yielded positive results and reactions from the students. This would be beneficial to create for all 3 of my marketing 1 courses to allow for collaboration for all sections as a whole, rather than just within each class.

This article describes how social media is being utilized in classrooms today. The article gives and example of a 7th grade classroom implementing the use of Skype and Wikispaces to collaborate with students outside of the country. This would be awesome to do when teaching about international business in my marketing classes. Through social media sites such as these, communication becomes an option and learning is expanded through new experiences.

Hoot Suite University blog post: This blog post describes the use and successful implementation of HootSuite University. Teacher and blog author Karen Freberg uses this curriculum in her classroom each semester. There are numerous projects for students learning about social media marketing in the areas of Facebook, Twitter, Instagram, LinkedIn, Google+, Tumblr, ROI, branding, social media for businesses, and much more! Project activities can be found here.

This is an awesome activity created by PBS that would get marketing students thinking about the story behind a small local businesses and using Instagram in order to share a company’s history. Fun activity to share with the community and interact with one another! The use of the hashtags are active and have been utilized by many schools.

This blog post gives students a 30 day Twitter challenge. Each challenge has an example of how it was implemented in the classroom. There are fun and engaging posts for each day and it allows students to apply some of the challenges to their place of work.

Curriculum for a High School Social Media Class JEADigitalMedia.org created by Teacher Beth Phillips. This curriculum download (at the bottom of the page) is awesome! See page 3 for successful implementation of the curriculum. It would be very engaging for my students to be able to moderate Twitter chats or use Twitter to describe what they are learning in the classroom in 140 characters or less. There are several additional activities described in the curriculum.

I found this project on a blog called Sam & Scout. It is a social media inventory assignment for high school students. It was implemented by having students track their last 100 posts on the social media platform of their choice and categorize each post depending on what the post was about. Then students create a social MEdia visual that shows that percentage that each post makes up. An example is shown below. This will allow students to see what they post most about and if there are some post categories that they probably shouldn’t be posting about. It examines their digital footprint and gets them thinking about what future employers and colleges might think about their posts.

social-mediea

Here is the link to my Pinterest Board sharing my resources! Click on each to view and read its description. **Note: there are some additional resources that I pinned that did not show evidence of implementation, but I wanted to keep them as resources that I can use in the future 🙂

EdTech 543: Criteria for Effective Curation

This week our group of Katie, Ben, Jasmine, and myself created an alphabet to describe effective curation (via great idea of Katie!) I thought our group worked very well together. We used email, Facebook messenger, and the Google Doc to communicate with one another. Katie jumped right in, creating the Google Doc and came up with a creative idea of the alphabet to express our criteria. Next, the rest of our group members completed research and added in our contributions. I think our alphabet turned out awesome! I learned a lot about curation in the process and honestly had no idea what it was before this module. Looking forward to working with this PLN in the future!

Criteria for Effective Curation: An Alphabet