EdTech 543: Social Media in the Classroom

I loved this assignment and ended up getting so much out of it! I used a combination of Google and Pinterest to explore social media projects in the classroom. As a marketing teacher, I teach a unit of social media marketing in my advanced marketing class. It was awesome to be able to discover what was out there for projects, curriculum, and activities in social media marketing. I am so excited to to use these resources in my classroom next semester.

*Updated 10/29/16* It was brought to my attention that I needed to show HOW these projects have been implemented in the classroom. Along with my Pinterest board, I have provided explanations for each on how each of these case studies or projects were successfully used to enhance the use of social media in the classroom. I added in some additional case studies and went back to describe some of my original resources to explain how they have been already implemented.

This case study from Stephen F. Austin State University examines the importance of implementing social media platforms in marketing courses. This study describes social networking, mircoblogging, media sites, and social games. In the media sites section, it discusses the use of Pinterest in the classroom as a means of having students express ideas and organize information. I would like to do this in my marketing classroom by having students create Pinterest boards about various marketing topics.

This case study describes the implementation of the benefits of using Twitter as a collaboration tool between students at the University of Leicester. This would be beneficial in a high school classroom setting for students to get assistance with homework/studying, to post questions or sharing their work.

This case study from Marquette University describes students successfully implementing a fan page to increase social media use on campus. The study increased student engagement campus-wide. This could easily be replicated in a high school setting creating and managing a page for the school that could be student ran.

This case study from Memorial University studied the success of a large enrollment classroom implementing the use of Twitter. For each week, the were to post an initial Tweet and then one follow up Tweet as a form of discussion with their classmates. The case study yielded positive results and reactions from the students. This would be beneficial to create for all 3 of my marketing 1 courses to allow for collaboration for all sections as a whole, rather than just within each class.

This article describes how social media is being utilized in classrooms today. The article gives and example of a 7th grade classroom implementing the use of Skype and Wikispaces to collaborate with students outside of the country. This would be awesome to do when teaching about international business in my marketing classes. Through social media sites such as these, communication becomes an option and learning is expanded through new experiences.

Hoot Suite University blog post: This blog post describes the use and successful implementation of HootSuite University. Teacher and blog author Karen Freberg uses this curriculum in her classroom each semester. There are numerous projects for students learning about social media marketing in the areas of Facebook, Twitter, Instagram, LinkedIn, Google+, Tumblr, ROI, branding, social media for businesses, and much more! Project activities can be found here.

This is an awesome activity created by PBS that would get marketing students thinking about the story behind a small local businesses and using Instagram in order to share a company’s history. Fun activity to share with the community and interact with one another! The use of the hashtags are active and have been utilized by many schools.

This blog post gives students a 30 day Twitter challenge. Each challenge has an example of how it was implemented in the classroom. There are fun and engaging posts for each day and it allows students to apply some of the challenges to their place of work.

Curriculum for a High School Social Media Class JEADigitalMedia.org created by Teacher Beth Phillips. This curriculum download (at the bottom of the page) is awesome! See page 3 for successful implementation of the curriculum. It would be very engaging for my students to be able to moderate Twitter chats or use Twitter to describe what they are learning in the classroom in 140 characters or less. There are several additional activities described in the curriculum.

I found this project on a blog called Sam & Scout. It is a social media inventory assignment for high school students. It was implemented by having students track their last 100 posts on the social media platform of their choice and categorize each post depending on what the post was about. Then students create a social MEdia visual that shows that percentage that each post makes up. An example is shown below. This will allow students to see what they post most about and if there are some post categories that they probably shouldn’t be posting about. It examines their digital footprint and gets them thinking about what future employers and colleges might think about their posts.

social-mediea

Here is the link to my Pinterest Board sharing my resources! Click on each to view and read its description. **Note: there are some additional resources that I pinned that did not show evidence of implementation, but I wanted to keep them as resources that I can use in the future 🙂

EdTech 543: Tweet Deck Hashtags

gilin-tweet-deckI really enjoyed exploring and becoming more comfortable with the features of Tweet Deck and searching for hashtags that would benefit my content area. There were many great hashtags that I explored, but decided on the following 5 as the winners. #edtech #busedchat #pbl #deca and #marketing

I have learned a lot by reading the posts in these categories and had a hard time keeping up, as many are updated every second with something new! 3 things that I learned while exploring the hashtags are:

  1. I learned that there are lots of great resources and class conversation starters in the #busedchat section that I had no idea existed. Many Tweets related directly to current business events happening in the real world! I also learned about edpuzzle.com which allows you to create videos for class and add notes and questions along the way. This will be a cool resources to bring more technology into the classroom.
  2. I learned that looking at specific hashtags can take you to resourceful articles such as What Students Really Remember Learning in School from the #pbl category. This insightful article discusses that the things students remember are the ones that are meaningful and aren’t just strictly memorization, but rather, have application to real life. This is something good to remember and implement in my own classroom.
  3. Finally, I learned about a great resource to follow @MarketingResul2 that tweets daily tips, articles, and infographics that relate to marketing! I can’t wait to use this as a resource in my classroom and share some of these tweets with my students!

I love the idea of using Twitter as professional development. It is convenient, easy to navigate, I can search for exactly what I’m looking for through popular hashtags, all while connecting with different users across the globe! I also like that it is on my own time. I can do it whenever I want and some sort of information will always be there! Another great thing about using Twitter for professional development is that it is current and updating every second! How awesome! Finally, I love that everything is limited to 140 characters. This allows you to decide quickly if it is something that your are interested in reading more about or if you are going to pass it by, which is a huge time saver for the busy teacher! I am looking forward to exploring the hashtags that I have chosen and utilizing Tweet Deck to keep up!

EdTech 543: Thoughts on Social Media!

I am very excited about this Social Networking course! I use social media frequently in my personal and professional life. I also teach about it! I am a high school Marketing teacher and we discuss different social media platforms and how companies utilize social media marketing. As technology and social media continue to evolve, it is interesting to me to see how it can have both positive and negative outcomes for companies that have a presence on social media, resulting in a good or bad brand image that can change at any second!

I have used Twitter and Facebook for awhile so I am very comfortable with both platforms. In module one, I learned about something new, TweetDeck, which I think will be quite helpful! I have never used Diigo before and am interested to see what it is all about. I am a quick learner and am ready for the adventure!

As far as professional development, I use social media to search topics that I need help with (classroom management, marketing curriculum ideas, etc.) and have participated in a few discussions such as #edtech chats. The last class that I took, EdTech: 537: Blogging in the Classroom, I used Twitter and Edublogs to communicate with classmates, share and read blog posts, and discover new users to follow that would benefit my curriculum area. I am looking forward to learning how I can utilize social media more professionally.

I use social media (Twitter specifically), frequently as a means of communication with my students. I have a teacher Twitter (@plsgilin) and another Twitter account for our school business club, DECA (@papiosouthdeca). In my advanced marketing course, we have used Facebook to create pages to market products/services, Twitter to create a specific campaign for a company, and LinkedIn to professionally share information. I am looking for ways to effectively use social media more in my regular marketing class for things such as discussions or other unique ideas!

I would like to learn more about how enhance my social media use both personally and professionally and how to incorporate social media more in the classroom. I am very excited form this course and am looking forward to learning about new social media platforms and skills!

social

EdTech 506 – Typography

Gilin Typography

Users: The users are high school sophomores, juniors, and seniors, ages 15-18 that should all be at, or about at grade reading level. A majority of students will have seen all four of these used in some way, but perhaps not in the context as related to marketing.

Why Will These Work?: For all four words, I tried to match each font with the meaning of the words, which was suggested in the text (Lohr, 2008, pg. 214).

Time: For the word time, I chose to create the word as it would be displayed digitally, such as how time is shown on digital clock. In marketing terms, time is one of the 5 economic utilities and refers to “having a product or service available at a certain time of year or a convenient time of day” (Farese, Kimbrell, & Woloszyk, 2012, pg. 14).

Target: For the word target, I decided to use a visual that resonates well with what I think of as a target. For me, I think of a bulls-eye on a dart board so I used vector shapes in Fireworks to create this within the letter “g.” I choose to place it on this letter because it is in the middle of the word, just as it is on a dart board. In marketing terms, a target market is “the group that is identified for a specific marketing program” (Farese, et al., 2012, pg. 18).

Price: For the word price, I incorporated the cents symbol to replace the letter “c.” In addition, I changed the color of the cents symbol to green to add contrast and symbolize money, which is commonly associated with the color green (Lohr, 2008, pg. 215). In marketing terms, price is “what is exchanged for a product,” and is one of the 4 P’s of marketing (Farese, et al. 2012, pg. 21).

Segmentation: For the word segmentation, I chose to break the word into 3 different “segments,” by changing the colors. After completing the user test, I decided to break the word into chunks and utilized proximity by adding the space to emphasize the reasoning for each color change (Lohr, 2008, pg. 215). In marketing terms, market segmentation is “the process of classifying people who form a given market into even smaller groups,” which I feel is displayed well here (Farese, et al., 2012, pg. 43).

User Test: I had my friend look at the four words and she thought they displayed the words well and that the goal of making the words look like their meanings was achieved. As mentioned, she made the suggestion to break up the word segmentation by adding spaces each time I changed the colors.

Changes: I made changes to the word segmentation by adding in the spaces where appropriate. I had a hard time deciding which fonts to use for target and segmentation and would be open to any suggestions for fonts that would exemplify their meanings even more!

References:

Farese, L.S., Kimbrell, G., & Woloszyk C.A. (2012). Marketing essentials. New York, NY: Glencoe/McGraw-Hill.

Lohr, L. (2008). Creating graphics for learning and performance (2nd ed.).  Upper Saddle River, NJ: Pearson Education.

(Farese, Kimbrell, & Woloszyk, 2012, pg. 14).