EdTech 513: E-Learning Strategies for F2F Classrooms

As a high school marketing teacher, there are many ways that I can utilize technology in the classroom, however, I would specifically like to incorporate more e-learning strategies for the Advanced Marketing course that I teach. Currently, the students are assigned to complete business/marketing article reviews with current events. They read the article and write up a summary, include key marketing terms that are mentioned, discuss the seven functions of marketing that are displayed, and reflect on how they will use the information for future jobs or business opportunities.

In order to incorporate e-learning strategies and activities in my advanced marketing class, I would like the article reviews to become more collaborative. Students will still read business/marketing related articles, but instead of writing the article reviews and turning them in, they can post them on their own blog site, such as EduBlogs. Students in the class will then be assigned to read three of their classmates’ article reviews and post comments with feedback and questions for the student that wrote the post. This will allow for a more reflective practice, interactive learning, and better exposure to what is currently happening in the business world. In addition to the collaboration, it will allow for submission of the assignment online, rather than on paper, which will invite instructor feedback.

Although this sounds like a simple implementation in a high school course, there are still challenges that could arise. One challenge would be teaching high school students to navigate and use EduBlogs. This would be new to many students, so I would need to make sure to thoroughly explain how to go about creating posts, how to reply to others, what is expected in each post, how to collaborate, etc.

Another challenge would be monitoring collaborations to make sure that students are following proper netiquette in what they are posting and commenting. EduBlog is a great blog site to do this, because the features allows the instructor to preview comments before they are posted. In addition, students would need be taught how to properly respond and respectfully disagree online.

A final challenge of implementing blog posts for article reviews would be assisting the students that can become easily distracted online. When using laptops and having the freedom to search for articles, students tend to wander to other websites, games, etc. A way to overcome this challenge would be to make sure that I am not only monitoring them as they work, but also setting deadlines for posts, and comments to classmates. Since this is a junior/senior level class, I think it is also important to communicate the expectations and hold them to a high standard. As business/marketing students, they are going to soon be out on their own in the business world, and need to learn how to be self-sufficient and responsible.

I think that incorporating this e-learning strategy into my advanced marketing class will have numerous benefits. Not only will it allow for students to continue to learn about current business/marketing happenings in the real world and apply their marketing knowledge, but they will also be able to collaborate with their classmates by reading their articles as well. This will broaden the students’ marketing knowledge, encourage them to interact with their peers though feedback and reflective practice, and allow the instructor to provide meaningful feedback and guidance. I am looking forward to implement this strategy into my advanced marketing curriculum and I know that this is just one small change that I can make to utilize technology and e-learning in the classroom.

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EdTech 541: Final Reflection

Part 1: Course Reflection:

By taking this course I have learned a lot and will leave with numerous resources that I can begin using in my classroom right away! Before this course, I never imaged all the ways that technology could easily be integrated into education. I have learned the foundations of how to effectively integrate technology by using 21st century software, websites, and tools. In addition, I now know that creating cross-curricular lessons is doable and should be done to enhance learning!

Theories that I learned from reading Integrating Educational Technology into Teaching will go beyond the creation of the course assignments. I now have a clear understanding of how to not only incorporate technology into the classroom, but how to do it effectively. This book will be a great resource as I continue to evolve as an educator and look to utilize technology in education. By reading and learning about each module topic prior to the creation of the assignments, I was easily able to apply what was learned and emulate meaningful lessons to engage my students.

The coursework demonstrates the mastery of the AECT standards very well. Prior to each assignment, I read and learned about the theoretical foundations and completed research to learn more about each topic and explore resources. The assignments required me to create authentic work that will be used in my classroom. Content knowledge and relevant pedagogy was applied and allowed us to evaluate ourselves and our classmates as well. Finally, I reflected on my learning and believe this course will make me a better teacher and more thoughtful in how I use technology in the classroom.

I have grown as professional and as a teacher by becoming more mindful of how I used to use technology in the classroom and how I can improve by using the new resources to stay relevant in a digital age. I have realized that I was quite single-minded when it came to technology. I know have numerous resources and ideas that I can utilize in my classroom and am excited to continue to grow and learn about new technologies. The term life long learner has never seemed so relevant! As an educator, I plan to try to incorporate technology more in the classroom when it is relevant and provides meaningful experiences for my students. I really enjoyed this class and look forward to using the knowledge and resources gained from this course!

Part 2: Blog Performance:

For each blog post, I kept the blog grading rubric in mind. I did my best write thoughtful posts, provide connections to my current content area and real life situations. I referred to the course readings, found meaningful resources that related to each topic and provided further insights. I was careful to site all resources accurately in APA format. I tried to post early in the module, but struggled with this at times, combined with completing other assignments, however I never posted late! I received comments on most of my posts and was able to get thoughtful feedback from others. Finally, I always commented on two of my classmates posts, providing meaningful feedback, how it related to similar things that I experience, and asked questions when necessary. Overall, I think I did a nice job on my blog posts. See below for my self-assessment scores:

  • Content: 66/70
  • Readings & Resources: 19/20
  • Timeliness: 17/20
  • Responses to Other Students: 30/30
  • Overall: 132/140

EdTech 513: Project #8: Worked Example Screencast

In order to create this worked example screen cast, I used Camtasia. It worked very well because once I created the PowerPoint, there was an add-in feature available through the program and I was able to record right in PowerPoint! The purpose of this worked example was to teach marketing students how to calculate the costs of a magazine bleed ad. For my worked example, I provided three examples. The first example was completed together, the second was completed through gradual release, and the third required students to do the problem completely on their own. I think it turned out really well!

Some challenges that I faced were the amount of times that I recorded the screen cast to get it just right. Eventually, I ended up writing my presentation script prior to recording, rather than just describing as I went, which worked much better. I enjoyed using Camtasia, but since I used the trial version, the water mark doesn’t look the greatest on my presentation. There are many cool features that could have been added to the presentation, but I chose to keep it simple! See below to view my worked example of how to calculate the costs of a magazine bleed ad!

EdTech 513: Project #7: Google Slides Presentation

I really enjoyed using Google Slides. It is easy to navigate and can quickly be published and embed into a website or blog for sharing purposes. I did my best to follow the multimedia principles that we have learned throughout this semester when creating the presentation.  If I had more time, I would have found some more pictures to go along with the presentation. I feel like this was a difficult topic to provide relevant graphics other than screen shots. Another thing that I would have done would have been to come up with a full worked example that pertained to my content area. I used customer service in my example of near and far transfer, but I think it would have been cool for me to create my own worked example for a marketing class. Overall, I liked using Google Slides, I just wish it had some of the same features as PowerPoint. Please click below to see my presentation.

Worked Example Google Slides Presentation

EdTech 513: Project #6 Digital Story

For this assignment, I decided to teach about an advertising concept through a digital story. The story explains the 4 parts of an ad: headline, copy, illustration, and signature. It defines and explains each part, while providing an example for students to better understand. It includes the Personalization Principle because it is presented in a friendly tone with a fun cartoon character that is explaining the concepts and examples. It also explains the material visually.

I used PowToon to create my story. I have seen some really cool videos with this digital storytelling tool so I thought I would give it a try! It was very frustrating in the beginning. I spent a lot of time playing around with all the features before I got the hang of it. The website was running very slow as well so this was another frustration. Eventually I decided to try it in a different browser (Explorer) and it ended up working a lot better.

An obstacle while creating this project was making sure that my voice narration lined up with the text and graphics that I had entering the screen. It is crazy to me that a 2 minute video took me several hours to create. Overall, I liked PowToon, but think they could update a few things such as being able to group text and graphics. It is also kind of overwhelming the amount of feature that the site offers.

The video that I created isn’t perfect, but it was definitely a learning experience. Now that I have the hang of it, I would probably use PowToon in the future, but I think it would be difficult to teach students how to use. The best thing to do is learn by trial and error, even if it took me way longer than it should have! I ended up adding closed captioning to my video which is something that I have never done in YouTube before. It was very easy to do and I am glad that I will be able to CC videos easily in the future.