I loved this assignment and ended up getting so much out of it! I used a combination of Google and Pinterest to explore social media projects in the classroom. As a marketing teacher, I teach a unit of social media marketing in my advanced marketing class. It was awesome to be able to discover what was out there for projects, curriculum, and activities in social media marketing. I am so excited to to use these resources in my classroom next semester.
*Updated 10/29/16* It was brought to my attention that I needed to show HOW these projects have been implemented in the classroom. Along with my Pinterest board, I have provided explanations for each on how each of these case studies or projects were successfully used to enhance the use of social media in the classroom. I added in some additional case studies and went back to describe some of my original resources to explain how they have been already implemented.
This case study from Stephen F. Austin State University examines the importance of implementing social media platforms in marketing courses. This study describes social networking, mircoblogging, media sites, and social games. In the media sites section, it discusses the use of Pinterest in the classroom as a means of having students express ideas and organize information. I would like to do this in my marketing classroom by having students create Pinterest boards about various marketing topics.
This case study describes the implementation of the benefits of using Twitter as a collaboration tool between students at the University of Leicester. This would be beneficial in a high school classroom setting for students to get assistance with homework/studying, to post questions or sharing their work.
This case study from Marquette University describes students successfully implementing a fan page to increase social media use on campus. The study increased student engagement campus-wide. This could easily be replicated in a high school setting creating and managing a page for the school that could be student ran.
This case study from Memorial University studied the success of a large enrollment classroom implementing the use of Twitter. For each week, the were to post an initial Tweet and then one follow up Tweet as a form of discussion with their classmates. The case study yielded positive results and reactions from the students. This would be beneficial to create for all 3 of my marketing 1 courses to allow for collaboration for all sections as a whole, rather than just within each class.
This article describes how social media is being utilized in classrooms today. The article gives and example of a 7th grade classroom implementing the use of Skype and Wikispaces to collaborate with students outside of the country. This would be awesome to do when teaching about international business in my marketing classes. Through social media sites such as these, communication becomes an option and learning is expanded through new experiences.
Hoot Suite University blog post: This blog post describes the use and successful implementation of HootSuite University. Teacher and blog author Karen Freberg uses this curriculum in her classroom each semester. There are numerous projects for students learning about social media marketing in the areas of Facebook, Twitter, Instagram, LinkedIn, Google+, Tumblr, ROI, branding, social media for businesses, and much more! Project activities can be found here.
This is an awesome activity created by PBS that would get marketing students thinking about the story behind a small local businesses and using Instagram in order to share a company’s history. Fun activity to share with the community and interact with one another! The use of the hashtags are active and have been utilized by many schools.
This blog post gives students a 30 day Twitter challenge. Each challenge has an example of how it was implemented in the classroom. There are fun and engaging posts for each day and it allows students to apply some of the challenges to their place of work.
Curriculum for a High School Social Media Class JEADigitalMedia.org created by Teacher Beth Phillips. This curriculum download (at the bottom of the page) is awesome! See page 3 for successful implementation of the curriculum. It would be very engaging for my students to be able to moderate Twitter chats or use Twitter to describe what they are learning in the classroom in 140 characters or less. There are several additional activities described in the curriculum.
I found this project on a blog called Sam & Scout. It is a social media inventory assignment for high school students. It was implemented by having students track their last 100 posts on the social media platform of their choice and categorize each post depending on what the post was about. Then students create a social MEdia visual that shows that percentage that each post makes up. An example is shown below. This will allow students to see what they post most about and if there are some post categories that they probably shouldn’t be posting about. It examines their digital footprint and gets them thinking about what future employers and colleges might think about their posts.
Here is the link to my Pinterest Board sharing my resources! Click on each to view and read its description. **Note: there are some additional resources that I pinned that did not show evidence of implementation, but I wanted to keep them as resources that I can use in the future 🙂