EdTech 513: Project #8: Worked Example Screencast

In order to create this worked example screen cast, I used Camtasia. It worked very well because once I created the PowerPoint, there was an add-in feature available through the program and I was able to record right in PowerPoint! The purpose of this worked example was to teach marketing students how to calculate the costs of a magazine bleed ad. For my worked example, I provided three examples. The first example was completed together, the second was completed through gradual release, and the third required students to do the problem completely on their own. I think it turned out really well!

Some challenges that I faced were the amount of times that I recorded the screen cast to get it just right. Eventually, I ended up writing my presentation script prior to recording, rather than just describing as I went, which worked much better. I enjoyed using Camtasia, but since I used the trial version, the water mark doesn’t look the greatest on my presentation. There are many cool features that could have been added to the presentation, but I chose to keep it simple! See below to view my worked example of how to calculate the costs of a magazine bleed ad!

EdTech 513: Project #6 Digital Story

For this assignment, I decided to teach about an advertising concept through a digital story. The story explains the 4 parts of an ad: headline, copy, illustration, and signature. It defines and explains each part, while providing an example for students to better understand. It includes the Personalization Principle because it is presented in a friendly tone with a fun cartoon character that is explaining the concepts and examples. It also explains the material visually.

I used PowToon to create my story. I have seen some really cool videos with this digital storytelling tool so I thought I would give it a try! It was very frustrating in the beginning. I spent a lot of time playing around with all the features before I got the hang of it. The website was running very slow as well so this was another frustration. Eventually I decided to try it in a different browser (Explorer) and it ended up working a lot better.

An obstacle while creating this project was making sure that my voice narration lined up with the text and graphics that I had entering the screen. It is crazy to me that a 2 minute video took me several hours to create. Overall, I liked PowToon, but think they could update a few things such as being able to group text and graphics. It is also kind of overwhelming the amount of feature that the site offers.

The video that I created isn’t perfect, but it was definitely a learning experience. Now that I have the hang of it, I would probably use PowToon in the future, but I think it would be difficult to teach students how to use. The best thing to do is learn by trial and error, even if it took me way longer than it should have! I ended up adding closed captioning to my video which is something that I have never done in YouTube before. It was very easy to do and I am glad that I will be able to CC videos easily in the future.

EdTech 513: Project #5: Coherence Analysis

“According to the Coherence Principle, you should avoid adding any material that does not support the instructional goal” (Clark & Mayer, 2008, pg. 151). It also suggests that e-lessons should avoid the following:

  1. Extraneous audio
  2. Extraneous graphics
  3. Extraneous words

An example of a successful attempt to apply the Coherence Principle would be to simply have a presentation slide with only what is necessary to teach the instructional goal. This could include a graphic and minimal text such as a headline, or labels of the graphic. An example presentation slide of this is shown below. There is no extraneous audio included and only necessary graphics and text are included. By eliminating extraneous audio, graphics, and words, channels will be able to process and apply what is being taught to the overall instructional goal, in this case learning the 4 parts of an advertising layout.

Ad layout

A bad example of applying the Coherence Principle can be found in Figure 8.2 on page 154 in e-Learning and the Science of Instruction. This is a poor example because it displays information about ammunition, while having background sounds with explosions. This audio is not necessary and is most likely distracting, violating the avoiding extraneous audio rule of this principle.

I have definitely seen this principle be violated and have most likely violated it in my own classroom! An example of a violation is when I had students create a PowerPoint project about themselves. When presenting the PowerPoint, a student used sound effects as the text was entering the slide. The sound they used was a typewriter for each word on the screen. Not only was this distracting to the audience and quite annoying, but it also took away from the oral presentation. In correlation with the cognitive theory of multimedia learning, “background sounds can overload or disrupt the cognitive system, so the narration and the extraneous sounds must compete for limited cognitive resources in the auditory channel” (Clark & Mayer, 2008, pg. 156). This would take away from the overall instructional goal of the presentation.

So far in this course, we have learned about the following multimedia principles:

  • Multimedia: Include both words and graphics
  • Contiguity: Place words near corresponding graphics
  • Modality: Present words as speech rather than on-screen text
  • Redundancy: Do not add on-screen text to narrated graphics
  • Coherence: Avoid extraneous audio, text, and words

I believe that all of these principles work well with one another and the main goal is to achieve the instructional objective, while minimizing cognitive overload of channels. Learning about these principles has really made me think about past, current, and future presentations that I create. I know that I have violated some, if not all of these principles and in the future I plan to apply each to make my presentations more effective by minimizing the cognitive load for students.

Fundamental theories of psychology come into play when applying the Coherence Principle. By simplifying to only what is necessary to reach the instructional goal, channels will be able to process information more efficiently, allowing information to be better processed in the working memory.

What I like about this principle is that it supports that simplicity is a good thing. Many times as educators, we try to make these elaborate presentations that would actually be more effective if we followed that “less is sometimes better”. By eliminating extraneous audio, graphics, and words, students won’t experience cognitive overload.

Although the findings of this principle are backed up well by research, I appreciate that this textbook notices that there is still work to be done. There are challenges and unknowns about the Coherence Principle. One challenge in particular is determining if this principle applies to high-knowledge learners. “The challenge for instructional professionals is to stimulate interest without adding extraneous material that distracts from the cognitive objective of the lesson (Clark & Mayer, 2008, pg. 173). Further research would need to be completed in order to determine if there are ways to incorporate words/graphics while supporting the instructional goal and promoting interest. Now that I know about this principle, I plan to not only update my own lessons, but also teach these principles to my students for any presentations that they create.

References:

Clark, R. C. & Mayer, R. E. (2008). E-learning and the science of instruction, 2nd edition. Pfeiffer: San Francisco, CA.

EdTech 513: Project #3: Haiku Deck

I really enjoyed the simplicity and ease of use of Haiku Deck. This site allows you to create PowerPoint-like presentations, but limits your text. My goal was to have as little of text possible on each slide and have the main parts of the presentation be the visuals. Haiku Deck is awesome in that it allows you to search over 40 million images that fit your presentation needs. In addition, if you use the images provided by the site, it cites the photos used for you! How awesome!

For my presentation, I decided to do the basics of the marketing mix, also known as the 4 P’s (product, price, place, and promotion). This concept is the foundation of marketing. When using Haiku Deck, I learned that what I am teaching can easily be expressed in less text and awesome visuals. I love how I was able to keep each slide simple with just a picture and the topic that I was discussing as the title text. The slide notes allow for me to expand on what I would like to teach. This allows for a clean look and delivery of information, without the chaos of an overwhelming slide of text. I think this site would be great for not only teacher presentations, but student presentations as well. Not allowing a lot of text forces users to keep it to only what is absolutely necessary and then expand on each topic as they present. I believe this type of presentation would benefit audience engagement.

I will definitely be looking into using this site again. One disappointment was that you only get a 7 day free trial and then after there is a fee. However, I loved how easy it was to use and how it forced me to simplify my presentation! Click the link below to see my Haiku Deck:

Marketing Mix Haiku Deck

EdTech 513: Project #2: Static Multimedia Instruction

Learning Objectives: After viewing this tutorial, the learner will be able to successfully log in,  access, and save a document to their OneDrive student account.

Students will follow the 8 steps to complete the learning objectives. Please click the document to view the steps and corresponding screen shots.

I absolutely loved using Clarify and I am looking forward to using this tool in the future! I created instructions using screen shots before, but have never used a program that was this easy to use. It has all the tools that I need to screen shot, type steps that go with each picture, draw arrows and add boxes to highlight the part of the picture I am referring to, and so much more! I will be able to create tutorials in half the time it took me in the past. I also passed this tool on to our school’s technology specialist because I was so impressed by its ease of use and features.

The process for creating this tutorial first began by outlining the necessary steps to complete the learning objective. Then, I went through the process myself and took the screen shots along the way. Finally, I added in an additional notes, boxes, and arrows to highlight parts of the pictures that I felt would be beneficial to the learner.

This instructional tutorial demonstrates both the multimedia principle and contiguity principle 1. The multimedia principle recommends that “e-learning courses include words and graphics rather than words alone” (Clark & Mayer, 2008, pg. 70). I definitely agree with this principle as well as contiguity principle 1 that takes it a step further. This principle expresses the “need to coordinate words and graphics” (Clark & Mayer, 2008, pg. 93). In this assignment, this was accomplished by having the instructions in a step by step format right next to the picture of step that it was describing. I believe it is so important for a combination of text and graphics to be used when giving instructions. This gives learners another reference to make sure that they are on the right track. In addition, it saves time by being able to match their screen with the pictures and instructions.

References:

Clark, R. C. & Mayer, R. E. (2008). E-learning and the science of instruction. San Francisco, CA: Pfeiffer.

EdTech 513: Project #1: Sketchnote

For this week’s assignment, we were to read Ch. 4 and 5 in e-Learning and the Science of Instruction and create a Sketchnote on one of the given topics. I chose to create my Sketchnote on Contiguity Principle #1 which “involves the need to coordinate printed words and graphics” (Clark & Mayer, 2008, pg. 93). I downloaded the app SketchBook, and began by playing around with it and exploring all of its features. After I felt more comfortable with the tools and features, I brainstormed how I would explain the principle through a Sketchnote.

First, I wrote the name of the principle. Then I added in a description of what it entails by writing words + graphics = and then I drew a picture of a light bulb to symbolize learning. For my example of the principle, I drew a simple picture of a flower. I used different colors for each part of the flower and then labeled each part by writing the name of the part and drawing arrows with corresponding colors. The Sketchnote is displayed below.

image1

I really enjoyed working with SketchBook and exploring all of its features. It was a little difficult to get used to and I went back and forth from using a stylus and my finger. Tools that I used included pencil, pen, marker, spray painter, shape/line, text,  and the eraser. I was easily able to change the thickness and color of the tools that I was using. Challenges that I faced were getting it to look EXACTLY how I wanted it to. Although this was not necessary, having the option to quickly undo what I had drawn became a bad habit. It took me MUCH longer than it should have because I overused this button. If I were just drawing this Sketchnote out, I think it would have been interesting because there would have been little room for error and I wouldn’t have had the undo option. Another challenge that I faced was that I originally used the text tool to write the words. This created new layers in the project. I soon realized that with the free version, you are only allowed three layers. I had more words than I had layers so I had to go back and write them myself.

I learned that using Sketchnote apps such as SketchBook to promote visual learning would be great in the classroom. Currently, I try to have students create pictures that help them understand words and definitions as much as I can. I am a strong believer that this process helps them better understand marketing concepts. I think that even if you cannot create the “best” images, whatever you create will still help you learn the material better. The extra time spent adding graphics to represent words will deepen the knowledge learned and will benefit students long-term. I am looking forward to using the Sketchnote technique in my classroom!

References:

Clark, R. C. & Mayer, R. E. (2008). E-learning and the science of instruction. San Francisco, CA: Pfeiffer.

EdTech506: Final Project/Reflection

Graphic Design for Learning has been one of my favorite classes so far in the EdTech program! I really enjoyed learning about and how to use different graphic design principles. The final project was intense, but I am pleased with the final result. I chose to create a lesson that was about The World of Marketing. For this lesson, I used several images that I created throughout the semester and also incorporated similar assignments for my students. I now have a better understanding of how to use Adobe Fireworks and Piktochart. For my lesson, I chose to use the website generator Wix. This was a very easy interface to use and I plan to use this site to make a class webpage in the future. Click here to see The World of Marketing lesson plan!

Digital Divide/Digital Inequality

I examined three issues that I found to be applicable to the digital divide in my own computer technology classroom.  This assignment helped me to better understand the digital divide as a whole, as well as applying and searching for solutions in my own school district and classroom.

Even though I have taught students how to create a presentation and the “do’s and don’ts,” I learned a lot and really enjoyed the Presentation Zen handout on multimedia principles. It was helpful when making my own presentation to see from a different perspective what is and is not acceptable. In addition, I found I had a lot more to say than the 6 minutes allowed! This is a topic that could be infinitely expanded.

When thinking of the digital divide, I always pictured it to be the gap in the use of technology between developed and developing countries. I never really examined it from my own classroom point of view. This assignment really helped me to realize how real of an issue it is and how relevant it can be everyday teaching. With this knowledge, I plan to be an advocate at my school. Everyone can notice issues, but it is until we start voicing our thoughts and solutions that something can actually be accomplished.

Even though I spent numerous hours on this assignment, if I had more time there are a few things that I would like to do. I would like to further explore my solutions in detail and also discuss my ideas with those that would have say in solving these issues such as technology specialists, administrators, and school board members.

Link to VoiceThread Presentation – The Digital Divide

Link to Google Slides – The Digital Divide